Def Jam India brings you CREW LOVE PARTY with Crep Dog Crew! Bringing together sneaker fans and hip-hop fans in India under one roof.

MUMBAI: Newly launched international label in India and one of the biggest names in hip-hop – Def Jam Recordings joins forces with India’s leading sneaker and streetwear market CrepDog Crew to present CREW LOVE PARTY, a unique meeting between the worlds sneakers and hip-hop artists, April 17, 2022.

CREW LOVE PARTY will bring sneaker and hip-hop fans together under one roof at CrepDog’s Crew’s new experiential store in Saket, which is India’s largest sneaker store. From Run DMC to artist Def Jam like Kanye West, Rihanna, Justin Bieber, rappers have been a period influence on sneaker culture, making both shoes and music cultural totems of our time. Def Jam’s CREW LOVE PARTY is an ode to the long-standing relationship between the two.

Def Jam India is set to give Indian audiences a chance to explore and experience the best of Indian hip-hop culture, as well as showcasing the region’s next generation of cutting-edge artists. It is also a home for well-known artists like Dino James and Fotty Seven.

This event brings together old school and new school hip-hop music for the night to promote hip-hop culture in India and connect with the roots of hip-hop music. The exciting union of CrepDog’s Crew and Def Jam is a one of a kind union where Def Jam becomes the first ever hip-hop label at such an event in India.

Commenting on the event, Devraj Sanyal, MD and CEO of Universal Music Group, said, “At Def Jam India & Found Out Records, we are going back to the roots spreading the love of hip-hop as it was done for decades. Nothing is cooler than having your favorite artists perform live for you in a space that screams counterculture. Come to “The CDC Experience” and watch Raga, Satyum, Rakht, Full Power, DRV, Darcy, Kru172, Rishi Roy, Yawar, Harjas, KSC and McSoopy come on fire Sunday night. This is the first of a long series and I couldn’t be more excited. Big up to all our partners for making this epic”

“We couldn’t have asked for a better reason to party – if you’re a hip-hop fan, then the words Def Jam are self-explanatory!” says Anchit Kapil, co-founder of CrepDog Crew. “At the center of everything we do is our community, and CREW LOVE PARTY shows our community whether you love sneakers, streetwear, hip-hop, basketball, gratitude and love. It will be one for the books,” he adds.

The lineup for the April 17 event will feature self-proclaimed sneakerheads and hip-hop fans, KSC and MC Soopy, as well as Def Jam India and Found Out Records roster talents such as Raga, Harjas Haryaayi, FULL POWER, Satyum, Rakht, DRV, Darcy, Yawar and Rishi Roy + other surprise guests.

Entry to the event is by invitation only. Head over to the @DefJamIndia page for more info

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