House Party bar The Little Scarlet Door opens in London’s Soho
Late-night bar and restaurant operator The Little Door & Co is set to open its fourth location, The Little Scarlet Door, in London’s Soho.
The house party-inspired venue, which will occupy a 2,200 square foot space over two floors in the newly redeveloped Ilona Rose multi-purpose house at 12-13 Greek Street, is the group’s first venture in central London.
The Little Scarlet Door in Soho joins the Little Yellow Door in Notting Hill, the Little Blue Door in Fulham and the Little Orange Door in Clapham.
In a change from the group’s existing locations, which are modeled after the quintessential London apartment, The Little Scarlet Door will feature an open New York loft-style interior.
The styles, led by Behind the Doors Design, will include exposed brickwork, raw plaster, concrete floors, industrial finishes and fixtures, floor-to-ceiling tiling, leather and velor upholstery and a colors of reds, pinks, greens and neons everywhere.
As in the other places, the bar area will be located in the kitchen of the fictional flatshare, while a range of areas include “the nook”, “the breakfast table”, “the laundry room”, a common shower with shower rubber ducks and shower caps and the Warhol-inspired silver “vault” provide a choice of drinking and dining spaces.
The cocktail menu – locked away in the apartments’ communal newspaper and photo albums – will include sharing cocktails served out of the kitchen in vases and mixing bowls such as the Little Miss Sunshine (Hendricks gin, Reyka vodka, St Germain , Apple, Rosemary and Sage) alongside signature servings, all named after the apartment’s favorite TV shows and movies such as La La Land (42 Below Vodka, Raspberry, Martini Rose, Mozart White, Vanilla ) – or the House Punch (Bacardi spiced rum, Toki black rum, Wray & Nephew Rum, guava and fruit juice).
Light bites and party snacks will include: charcuterie boards, meze plates, artisan toast, spicy kebabs and Vietnamese meatballs.
Vinyl records, neon artwork, board games and bookshelves, along with the collection of shared apartments, bring a unique quality of life to the space the band is known for. The ground floor would also be available for exclusive hire for private parties.
Little Door & Co co-founder and director Kamran Dehdashti said: “We are thrilled to be opening in Soho and having Scarlet join our eclectic family of flat parties. Our goal has long been to open in Soho – an area with a rich history, a cheeky vibrancy and a sizzling energy that excites us all – and we know Scarlet will fit right in. We’ve created something noticeably different in Scarlet, while maintaining the character, quirks and nuances that everyone loves about The Doors.
Little Door & Co co-founder and producer Jamie Hazeel added: “The Little Scarlet Door marks a key milestone for the band, allowing us to travel beyond South and West London for the first time. We’ve had our eyes set on the right central site for some time and are delighted to have found a home in a building and location steeped in iconic Soho heritage. We can’t wait to unveil our new space. With its industrial-inspired decor, Scarlet puts another spin on the brand – it truly will be the ultimate house party.
The new Soho venue will be sign-free and feature only a free-standing scarlet red door on Greek Street to mark the entrance to the bar, which will be open from June 6.