Igloo Celebrates the Day 3:16 with WWE® “Stone Cold” Cooler Steve Austin® Playmate

KATY, Texas–(BUSINESS WIRE)–Igloo has announced a new exclusive partnership with WWE that will launch a special-edition Steve Austin Playmate “Stone Cold” cooler today – aka 3:16 Day. In honor of the six-time WWE Champion and WWE Hall of Famer, the all-new “Stone Cold” Steve Austin Little Playmate is available now at igloocoolers.com/wwe.

“‘Stone Cold’ and the Playmate who keeps the ice on day 3:16…it’s the perfect way to kick off our exciting partnership with WWE!” said Brian Garofalow, director of marketing at Igloo. “And as a Texas born and bred company, we especially love featuring the Texas Rattlesnake on our world famous cooler! We designed the special edition ‘Stone Cold’ Steve Austin Playmate with ‘100% Pure Whoop Ass’ – our way of honoring the iconic WWE Superstar who the WWE Universe can use to cool their refreshments for years to come.

Igloo designed the special-edition “Stone Cold” Steve Austin Little Playmate with retro-inspired graphics capturing the Attitude-era pop culture icon with his shattered glass, “Stone Cold” skull, text ” 100% Pure Whoop Ass” and a special mention to Austin 3:16, a remarkable day the WWE Universe dedicates to the WWE Hall of Famer.

The all-new Steve Austin Little Playmate “Stone Cold” WWE Cooler – with a 7-quart capacity that holds up to nine 12-ounce cans – is available now for $44.99 at igloocoolers.com/wwe, until exhaustion of stocks.

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About Igloo:

Born from a humble metal workshop in 1947, Igloo helped redefine the way we live, work and play. What started out as bringing clean water to the jobsite soon turned into super functional, best in class coolers. Igloo products made possible the family outdoor recreation movement of the 20th century. Suddenly, taking your kids camping on weekends just got easier, and cross-country trips became a summer vacation staple.

As we approach our next century, Igloo has 1,200 employees. We are proud to call – a three-building, 1.8 million square foot facility in – Katy, Texas home. With over 500 products sold at thousands of retailers worldwide, we can confidently call ourselves the world’s leading cooler manufacturer.

And through it all, we haven’t lost sight of our original purpose: to create products that enable the pursuit of happiness (however you define it). That’s why we continue to work hard every day to innovate, create, and make it easier for you to get out there, work hard, and play harder.

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and a recognized leader in global entertainment. The company consists of a portfolio of companies that create and deliver original content 52 weeks a year to global audiences. WWE is committed to providing family entertainment on its television programming, premium live events, digital media and publishing platforms. WWE TV-PG programming can be seen in more than one billion homes worldwide in 30 languages ​​through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a huge library of on-demand videos and is currently available in over 180 countries. In the United States, NBCUniversal’s streaming service Peacock is the exclusive home of WWE Network.

Additional information about WWE (NYSE: WWE) is available at wwe.com and corporate.wwe.com.

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